There are three main categories for setup features in the Template Tool: Content, Design, and Layout.
Use the Layout tab to find premade template layouts where you can start filling in the content after just one click. Have an idea already in your head of what you want the email to look like? Use the Rows to construct the framework of how the newsletter will be organized. Add side columns or a section split into three equal pieces. The Layout tab is where you lay down the foundation for what your email will become.
Now that the overall layout has been set into place, fill out the email with the content you want in the email. Use a combination of text and images and place them in the cells to complete the picture. The Template Tool is connected to your synced social networks and other data so that you can easily bring in content like YouTube videos, SoundCloud audio players, and a calendar of events.
Customize everything from background color, to font, to the color of your buttons. Apply that final finish of color and font type so that your email matches your aesthetic and matches the exact look you want to send out.
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