You can put dynamic content in your email campaigns by using mail merge tags in the body of your newsletter. We support the following tags:
To use the tags properly, you'll need to be sure you include the opening and closing brackets, that there are no spaces in the tags, and that all the letters are capitalized.
Tags will fill at the time the email campaign is sent out. We will pull from whatever information you have on file for each individual subscriber. For example, "Hi [FIRSTNAME] [LASTNAME]" will show up as "Hi Jane Doe" or "Hi John Deere" depending on what is on file for the first name and last name fields in your account.
If you do not have any data on file for a tag that is used, then that mail merge tag will populate as a blank space. In the same example, "Hi [FIRSTNAME] [LASTNAME]" would show up as "Hi " if you did not have the first name and last name data for that particular subscriber.